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Author: Pavel KaraulNov (BISP)

Definition


An identity card issued by a retailer to its customers as part of a consumer incentive scheme, whereby credits are accumulated for future discounts every time a transaction is recorded.


Description

Loyalty cards are designed to monitor the buying activities of the client to reward him/her for loyal buying behavior - that is, staying loyal to the shop and buying his/her supplies from it consistently.


Explanation and application

Loyalty cards often resemble plastic credit cards but they can also be keychain fobs or stickers. Typically a loyalty card has a barcode or magnetic stripe that's scanned at the point of sale (POS). The card identifies the customer and sends information about what the customer bought to a database. The information in the database is used to help the retailer understand and influence his customers' buying habits.


Links to Social and Ethical Issues


Please note that not all issues need to be addressed. Please add the URL or source of any examples to support your suggestion. It may be helpful to RANK the issues in the THIRD column.

Social & Ethical Issue
Examples that specifically link to the concept and/or definition in the Case Study
Ranking
1.1 Reliability and integrity


1.2 Security


1.3 Privacy and anonymity


1.4 Intellectual property


1.5 Authenticity


1.6 The digital divide and equality of access


1.7 Surveillance


1.8 Globalization and cultural diversity


1.9 Policies


1.10 Standards and protocols


1.11 People and machines


1.12 Digital citizenship





References and resources