Definitions and Glossary

Table of Contents

A



B

Barcode

Behavioural marketing

Business intelligence software


C

Customer Profile

Clustering/pattern analysis

Customer data

Corporate data

D

Data analysis/data analytics

Data extrapolation

Data mining

Data querying

Data visualization

Data warehouse


E

EPOS - Electronic Point of sale

EFT-POS - Electronic funds transfer at point of sale

ETL Process - Extract, Transform Load -

Exception reporting


F

Forecasting testing

G


H

Hypothesis testing

Homogeneity

I


J

JIT - Just in case -

JIT - Just in time -

K


L

Loyalty Card

M


N

NFC (Near Field Communication)

O

Operational reporting and analysis

P


Q


R


S

Smartphone dashboard

Stock Control System

Stock distribution centres

T

Targeted advertising

Targeted marketing


U


V


W


X


Y


Z